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Cotton Bowl game, Cotton Bowl classic

Cotton Bowl game Location: Dallas, Texas

Cotton Bowl game Operated: from 1937 to present

Cotton Bowl game Conference Tie-ins: Big 12, SEC

Cotton Bowl game Previous Conference Tie-ins: SWC (1941-1994)

Cotton Bowl game Payout: US$3,000,000 (2006)

Cotton Bowl game Sponsors: 

Mobil from 1989 to 1995, 

Southwestern Bell Corporation / SBC Communications / AT&T 

from 1996 to present

Cotton Bowl game Former names: Mobil Cotton Bowl Classic from 1989 to 1995,

Southwestern Bell Cotton Bowl Classic from 1996 to 1999, 

SBC Communications Cotton Bowl Classic from 2000 to 2005,

Cotton Bowl game 2008 Matchup: Missouri vs. Arkansas Mizzou 38, Arkansas 7

Cotton Bowl game 2009 Matchup: Big 12 #2 vs. SEC January 2

The Cotton Bowl Classic is a United States college football bowl game played 

annually since 1937 at the self-named stadium in Dallas, Texas. 

On February 27, 2007, Cotton Bowl was announced that the game will move to 

the new Dallas Cowboys Stadium in Arlington, Texas, in 2010.

With the planned move, Cotton Bowl officials also began a campaign to become 

part of the Bowl Championship Series when the current contract featuring the 

Rose, Sugar, Fiesta, and Orange bowls expires in 2010.

Since 1996, the Cotton Bowl game has been sponsored by Southwestern Bell 

Corporation; however, Cotton Bowl game went through several name changes, 

first in 2000 when the Cotton Bowl game adopted a standardized SBC branding reflecting 

its name it adopted in 1995, SBC Communications, and since 2006, after their 

acquisition of AT&T, and its subsequent name change, as the AT&T Cotton Bowl Classic. 

From 1989 until 1995, the game was sponsored by Mobil Oil and known as the Mobil 

Cotton Bowl Classic.